The DeFi revolution is here, with ordinary savers all over the world set to profit.
For decades, ordinary savers have watched inflation eat away at their wealth while banks pocket the upside. The promise of DeFi was meant to change that, but the reality has been messy with fragmented platforms, complex tools, and too much risk. That’s where Earned Network comes in.
What started in early 2024 as a simple retail yield app called Amplifi has evolved into a powerful Web3 infrastructure layer that lets any Fintech, Hedge fund, or app offer market-beating returns without building the backend themselves. The rails for the next generation of finance are being built, and it’s one where access to real yield will be fair, transparent, and scalable.
We recently sat down with Founder Jeff Cafolla, to learn more about this innovative and exciting Web3 Project.
How Earned Network is bringing market-beating returns to the masses
So Jeff, great to meet you – Tell us more Earned Network
We’re building Earned Network, stablecoin yield infrastructure that lets institutions and any business plug in once and access yield markets at scale. Customers include Fintechs, Hedge Funds, Family Offices, Pensions, and any app that wants to offer market-beating returns to their users without building the infra.
The journey began in Jan 2024 as Amplifi, testing retail yield apps. The original goal was to create a Fintech app that offered much higher returns on savings than traditional banks. After several pivots, we rebranded to Earned and decided to create the actual infrastructure that would allow any business to offer these returns to their users, making it far more scalable and accessible.
Building Earned Network and The Future Of Finance
What was your motivation to start Earned Network, and the business you were looking to create?
For years, people’s savings have been eroded by inflation while banks pay 0.5–1% and keep the upside for themselves. Friends of mine lost money in “safe” centralised platforms like Celsius and BlockFi.
Ordinary people can’t afford houses or build wealth while banks grow fat on the spread – and we believe that DeFi yields could fix this, but they’re currently too fragmented and complex. Banking hasn’t had its Netflix or Spotify moment yet — the point where new technology forces it to change or die.
That’s why we’re building Earned: it’s ‘middleware’ that lets any bank or fintech give their users fair access to real yield, at scale.
What’s Been A Big Wow Moment For You
“We’ve hosted some great events around the Token2049 Conferences in Dubai and Singapore this past year. It’s been amazing to see the response from people once they see how our technology works!”
What have been your most memorable moments that make you think it’s all been worthwhile?
To date, it has mostly been challenges and failures rather than wins, but thats ultimately what happens when you’re building a technology that no one else has built to date, there is no roadmap, so every lesson needs to be learned the hard way.
But the biggest win I would say is the fact that we’re still standing, we’re still moving forward and we continue to build the future of finance!
How To Launch in Web3 and Crypto
What advice would you give to anyone else wanting to set up their own enterprise?
In the crypto space, it is so unbelievably sensitive to market conditions. Having a great product with traction and launching it at the wrong time is a one-way ticket to failure.
On the flip side, when the market is good, a half-baked product can get a significant level of funding and backing. It’s all about timing in this space; that’s why I would recommend only launching a token if it’s necessary and if it has actual utility with the product.
However, some advice is universally true.
1) If you are not a technical founder, never ever work with freelancers to get your idea off the ground. Either find a technical co-founder, hire a CTO, or partner with a development agency that will build your MVP for a fixed cost. Speak to many individuals and agencies before you decide on who to partner with.
2) Always speak to your ideal customer before building. Ask them what sort of features they would like to see in your product, don’t build blind and then make changes, this will cost a significant amount of time and money. Build alongside them and bring them on as your early adopters/ambassadors, and you’ll get to Product Market Fit quicker.
3) Always go easy on the spending, stretch the capital as much as possible in the beginning. You shouldn’t spend any money on marketing initially, not before you raise. There is plenty you can do yourself to get some early traction and validate the idea before needing to onboard more users.
What have you got coming up at Earned Network that you’re most excited about?
Our V2 strategies are going live soon, this is to stress test the new engine we have that powers the yield generation.
Beyond that, we are now building out the V1 B2B product that will allow any web3/crypto-based business to connect to yield sources across the ecosystem. From there, we build our enterprise solution.
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How to launch your own Web3 or Crypto Project
- Define Your Project’s Vision and Tokenomics: Start by clearly identifying the problem your project solves and how blockchain adds value. Determine whether you need a token and, if so, design its utility, supply, and distribution model. Outline governance mechanisms, incentives for users, and how your token fits into the project’s long-term sustainability.
- Choose the Right Blockchain and Build Your Smart Contracts: Select a blockchain platform (like Ethereum, Solana, or Polygon) based on factors such as scalability, fees, and developer support. Use secure, audited smart contracts to power your core features (e.g., token issuance, staking, NFT minting). Test thoroughly on a testnet before deploying to Mainnet to avoid costly vulnerabilities.
- Set Up Infrastructure and Community Channels: Establish your project’s website, wallet integrations, and decentralized storage (e.g., IPFS or Arweave). Build an engaged community through platforms like Discord, X (Twitter), and Telegram. Transparency is key, so share your roadmap, publish documentation, and consider open-sourcing parts of your code to build trust.
Jeff, it’s been a pleasure to feature you and Earned today. Anything else you’d like to share with the world?
If anyone wants to try out the new strategies or even has any questions, you can jump into our Discord channel any time. I will see you there!
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Do you own a unique, innovative, creative business or project and would like to be featured on the pages of SomethingElse? Get in touch with us and let’s see what we can do together!
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Earned Network – FAQs
What problem is Earned Network solving?
DeFi yields are spread across 30+ blockchains, 400+ protocols, and over 10,000 liquidity pools, making it nearly impossible for users or businesses to consistently find and maintain the best returns. Earned Network simplifies this by automating the entire yield process.
How does Earned Network work?
Earned connects to 12+ chains and protocols through one unified API. It automatically allocates assets to the most profitable pools and rebalances them daily, ensuring users get optimal returns without lifting a finger.
What makes Earned Network different from traditional DeFi apps?
Unlike typical DeFi platforms that require manual asset management, Earned is an infrastructure layer, a yield “middleware.” It empowers any business to offer yield to their users directly inside their own app, with no complexity or lockups.
Who can use Earned Network?
Earned is built for fintechs, hedge funds, family offices, games, marketplaces, DEXs, and any app that wants to offer yield products without building the infrastructure themselves.
What assets and chains does Earned support?
Earned currently supports 8+ assets and operates across 12+ chains and 16 protocols, with more integrations being added regularly.
How does Earned ensure security?
All assets are protected with institutional-grade security. Earned partners with audited protocols and uses secure smart contract architecture to safeguard user funds.
How often are yields updated or rebalanced?
The allocation engine rebalances capital daily across protocols and chains to capture the best available yields in real time.
Do users need to move assets between chains?
No. Users can deposit on any supported chain, and Earned’s system automatically allocates and earns yield across all connected chains, completely behind the scenes.
How can businesses integrate Earned into their platform?
Integration is simple via Earned’s API. Businesses can connect wallets, enable deposits, and start generating yield within minutes, no DeFi expertise required.
What’s the long-term vision for Earned Network?
Earned aims to bring DeFi to everyone by embedding yield into everyday financial products. If users won’t come to DeFi, Earned will bring DeFi to them, unlocking billions in idle capital and building the future of finance.
